Write The Future

Created by Wieden + Kennedy. Portland, Oregon.

"Epic three-minute film ‘Write The Future’ which launched online via Facebook and YouTube on Friday 21 May 2010. The global TV broadcast debuted during the European Champion’s League Final on Saturday 22nd May in 32 countries. The film, written by Stuart Harkness and Freddie Powell, showcases a series of international football stars in their quest for victory and how one moment can be met with heroic achievement or defeat, sending a ripple effect across the globe."

This was created in anticipation of the World Cup. And with the client Nike being at the forefront of all sport brands, they have put out a utterly visionary advert to get people excited about the World Cup and more importantly...Nike. The audience for this advert would be anyone interested in football, or even those who just have a preferred team to win the World Cup, as Weiden + Kennedy have cleverly selected some of the most famous football players from some of the most popular teams such as England, Portugal and Brazil to catch the audiences attention.

I think what makes this so innovative is the narrative involved for each player, and how the editing keeps the viewers in suspense. Also the time and effort put into this advert is like no other, and as it has been shot as a short film rather than your everyday advert, the quality is far better.

Possibly one of the best adverts i'v seen in a while, it completely caught my attention from the get go! love it.