"As part of the lead up to the World Basketball Festival, Nike Sportswear is connecting the Five Boroughs of New York City in a celebration of hoops, culture, and its iconic Air Force 1 trainer. Nike Sportswear has chosen five ambassadors from each of the five boroughs to participate in 1LOVE, a program that includes a online documentary series, a basketball tournament, and a Manhattan block party takeover."
Nike Sports has succeeded in showing us the variety in culture for each of these boroughs in NYC, showing us how each area is unique in its own character and styles, while living in a culture of basketball surrounded by various styles of fashion and music.
What I love about these short films is that it gives a true representation on NYC, without all the glitz and glamour. But the way it has been shot and directed is truly beautiful, each with its own quirky feel. The Audience are those interested in basketball, culture and Air Force 1 trainers. The director has cleverly made the boroughs seem accessible to those on the outside by shooting the footage in a very positive way, whereas the media may have portrayed them negatively. I am really loving art direction and illustration used on these film, director bbgun is becoming one of my favourite directors.
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