Museum of London ' StreetMuseum'

Created by Brothers and Sisters Design Agency The Museum of London launched an iPhone app that enables users to access its extensive art and photographic images of the streets of London Developed in conjunction with Brothers and Sisters, the free StreetMuseum app utilises the iPhone's geolocation technology to allow users to hold up their phones to London landmarks and overlay a historic image of it on the real-time image. The launch of the app promotes the Museum of London's new galleries, which opened on 28 May. The new exhibits transport visitors through London's history, from 1666 to the present day. I find this innovative because this campaign makes use of the iphones popular technology, by creating an app it becomes accessible to the millions of people who have an iphone. This is also innovative in the sense that it mixes the old with the new to appeal to younger generations.