Carlton Draught

"Innnn Slooooooow Mooooooootionn"
Created by Advertising Agency Clemenger BBDO Melbourne, Australia
Executive Creative Director: Ant Keogh
Copy Writer Richard Williams

An advert made for Australian Tv, advertising Carlton Draught. Nice to see Carlton are still going strong with the ads, the copywrite on this one is pretty funny as they have replaced original lyrics to the tasteful piece of music "Nessa Dorma" with some hilarious lyrics fit for the pint drinking blokes at the pub "i want a Carlton Draught, Chips and lasagna" followed at the end by "blah blah blah blaaaahhhh blaaaahhhhh". You can't help but laugh as you watch the scene unfold in slow motion, filled with emotionally stunted and physically repellant drunks, from the man dancing and thrusting his pelvis to their pathetic attempt at parlor games and the painstaking wait as the glasses fall from the man's tray right on top of the table of females. All perfectly topped off with a moronic tagline, "Made From Beer". Not sure if this is the best way to portray a product, but its definitely realistic; which you have to give them kudos for.
I'd say this ad is aimed more towards the 35 to 50 year old pub goers, but in general terms it is aimed at anyone who is of the drinking age, and in Australia that 18.