Art Director: Santiago Cosme
Copywriter: Victor Javier Blanco
A campaign to encourage people to call the Geek Squad before 'it gets nasty' as the strap line tells us. An attempt to show a visual interpretation of a potentially 'nasty' problem through the curse words. The art direction on the phrases have been cut off just at the right point, any sooner and the public is at risk of not understanding the phrase, any later...well that would just get 'nasty'. There's something about seeing curse words in public that makes me giggle like a child, very simple and gets the point across, but does leave the public questioning what exactly is it that they fix.
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