Diesel aims to get people to 'disconnect' from the social networking sites and get out into the real World. The Campaigns features and series of funny online videos which apply well known characteristics of Facebook to real life. This specific collaboration campaign aims to attract people who enjoy living 'real life' to change their computer seats for the car seats of the Fiat 500 and experience the real world. These clever videos by Diesel captures the attention of internet uses through the concept of 'notifications' and then brings in the idea of freedom and enjoying by having a stylish car. What i like about this campaign is that it mixes funny situations with real notifications off Facebook, making the outcome hilarious.
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