Client: French Connection
Executive Creative Director: Richard Flintham, Dirk van Dooren
This is Man. This is Woman.
Simple, artistic and fashionable. A re-design of the brand in my opinon, French Connection have created a campaign fitting for the modern man and woman. Filled with amazing black and white photography, the old foreign film style videos and some ingenious copy writing. Although I had never visited the old site, I am pleasantly pleased with the current aesthetic of the site now, as it has been linked to this campaign. The straight forward, blunt copy is what really makes the brand approachable for every male and female, whilst advertising the quality of the brand and clothes, fallon have added quite a humorous edge to it aswel.
Below is the current installment to the campaign which will be shown throughout cinemas.
It will be supported by a site re-design, an in-store re-design, including shopping bags, window design, wall design and audio
No comments:
Post a Comment