Crash The Super Bowl is a contest/campaign created by Doritos in which the general public can enter to win a $1,000,000 cash prize for first place, the public must make an advert for Doritos in what ever format or style they wish. 2010 was the 4th time Doritos had run this contest/campaign in an effort to bring forth the prospective copywriters, art directors, directors and producers. This years contest saw 4000 films submitted but only 6 finalists. The adverts are shown during America's famous sports championship The Superbowl, and people are encouraged to vote for their favourite ad with an incentive of 2 Superbowl tickets to be won by day if they vote. The votes are counted by USA Today Ad Meter.
Just by the sheer amount of money that is up for grabs I think anyone would be a fool not to enter, although guidelines restrict this competition to competitors in the USA. Damn! I really do love this idea, not only does the general public get the chance to showcase their copywriting and directing skills, but Doritos gets an amazing amount of publicity by having some of the most expensive television air time during The Super Bowl.
Here are a few of the ads that made it to the finals...the ones below actually made me laugh out loud.
http://www.crashthesuperbowl.com is the site where the public can find out everything they need to know about how to participate. Participants must be 18+, but the adverts and product are aimed at everyone who has access to a television and who can purchase the product.
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