London's Largest Ever Outdoor Exhibition

Advertising Agency: The Good Agency
Client: The Elephant family

Elephant Parade London 2010 was London's biggest ever outdoor art exhibition. Over 260 specifically designed sculptures paraded around London, seen by over 25 million people. The social media campaign was launched for the Elephant Family, who dedicate their time to the protection of Asian elephants in their natural habitat. The campaign's aim was to pressurise the government to protect the species' future by collecting 100,000 signatures in support for the charity which would then be delivered to Downing Street. The Good Agency put together an online video featuring the footage of this years Elephant Parade London and images of the elephants in their natural habitat. The specially painted elephants were auctioned off and raised a whopping 4 million pounds for the cause.