Wednesday 22 September 2010

Nokia 'Dot'

Director Sumo Science and agency Wieden & kennedy, London have created this amazingly shot short film for Nokia for their N8 12 megapixel camera phone. And what's innovative and astonishing about this advert is that it has been filmed using the N8 camera phone! Not only that...it has also entered the Guinness World Records for 'The smallest stop motion character in a film'. The innovative ideas doesn't stop there, the film was shot using a new invention by Professor Fletcher called Cellscope, which is a Nokia device with a microscope attached to it, and it was this invention which inspired the 'Dot' animation. I think this advert sells everything that someone would want from a phone, being able to call out doesn't seem as important anymore for Nokia when there competitors iphone and Blackberry have the market on lock. People tend to ask so much more from a phone and I truly believe a Nokia 12 megapixel camera phone that can shoot films like this is surely back in the running.

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