Created by Googles in-house advertising agency Google Creative Lab, USA, (directed by Aaron Duffy) this has got to be one of the cutest ads iv seen, shown first during The Super Bowl, Google made a very rare television appearance to show the world how easy it easy to search for anything you want on their Google search engine. They have cleverly put together a 'Search Story' where you can see one American man's journey of finding love with a French woman in Paris. And via their Youtube Channel 'Search Stories' others have been able to create their own 'Search Story' for others to see.
What I like about this is that many people already know how helpful and fast Google is but for those who don't know, this shows how many services Google has to offer from search, maps, dictionary and Wikipedia. The audience gains clear benefit through product demonstration. Clear, simple, effective and entertaining...what more could one want! This fully engages the audience from the get go and the cutest bit has got to be when he types 'long distance relationship advice' and then erases it and types 'jobs in paris' aww!
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