Canon Pixma Colour Sound Sculptures

Advertising Agency: Dentsu London
Executive Creative Director: Andy Lockley
Client: Canon Pixma



"Canon is running Colour Sculptures, an integrated advertising campaign for the PIXMA colour printer in the UK, using high speed photography by biochemist and photographer Linden Gledhill. The colour sculptures, featured online, in print, outdoor and in store advertising, were formed by passing sound waves through paint. The ‘colour sculptures’ were created by stretching a balloon over a speaker to form a membrane. A few drops of paint were then placed in the centre of the balloon and a single sharp note was played through the speaker, causing the paint to erupt for just a fraction of a second. Just a few centimetres high, the sculptures are ordinarily invisible to the human eye. However, when filmed in HD with macro lenses at 5,400 frames per second, the physical sound wave is captured in intricate detail." The campaign imagery is simply beautiful and the online videos are quite jaw dropping at how realistic they are. What I love about this campaign is that no matter how many times I watch it is never becomes an effort, there is something quite relaxing about watching the shapes and colours move about in such realistic quality, almost the same effect a lava lamp has.

Use of media include interactive, Print Press Posters Billboards, TV Ads Cinema and Online Videos

"Not made for running. Great for kicking asses"

Advertising Agency: Theinspirationroom
Creative Directors: Maxi Anselmo, Sebas Wilhem, Luis Ghidotti and Pablo Minces
Client: Diesel

Promoting their new range of trainers under the slogan "Not Made For Running, Great For kicking Asses". A funny campaign about how suitable the Diesels trainers are if you're ever in need of kicking someone's arse, but it makes sure to tell and show the public at the end of their online viral, that their trainers are not made for running, i suppose this would be useful if you ever happen to kick someone that decides to retaliate. The campaign follows the popular "Stupid" campaign, and the reason that Diesel's new range of trainers has nothing to do with running is "because you run when you're scared. Scared of getting fat. or being late, or that something bad will happen to you. Diesel is different. Diesel is stupid and stupid doesn't run from anything". 

They have an interactive activity on their website dedicated to the various styles of the new trainers and kickable characters all awaiting an ass kicking. The campaign also features many video clips of 'asses' being kicked as well as print work which have been used for posters, one of which features 'The Ass- Kicking Machine'. I found this innovative in the sense that i have not seen a campaign to use a form on assault to advertise their trainers. The outcome made me laugh, and a bonus being able to watch various people being kicked all by very stylish shoes.