Executive Creative Director: Andy Lockley
Client: Canon Pixma
"Canon is running Colour Sculptures, an integrated advertising campaign for the PIXMA colour printer in the UK, using high speed photography by biochemist and photographer Linden Gledhill. The colour sculptures, featured online, in print, outdoor and in store advertising, were formed by passing sound waves through paint. The ‘colour sculptures’ were created by stretching a balloon over a speaker to form a membrane. A few drops of paint were then placed in the centre of the balloon and a single sharp note was played through the speaker, causing the paint to erupt for just a fraction of a second. Just a few centimetres high, the sculptures are ordinarily invisible to the human eye. However, when filmed in HD with macro lenses at 5,400 frames per second, the physical sound wave is captured in intricate detail." The campaign imagery is simply beautiful and the online videos are quite jaw dropping at how realistic they are. What I love about this campaign is that no matter how many times I watch it is never becomes an effort, there is something quite relaxing about watching the shapes and colours move about in such realistic quality, almost the same effect a lava lamp has.
Use of media include interactive, Print Press Posters Billboards, TV Ads Cinema and Online Videos
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