"Not made for running. Great for kicking asses"

Advertising Agency: Theinspirationroom
Creative Directors: Maxi Anselmo, Sebas Wilhem, Luis Ghidotti and Pablo Minces
Client: Diesel

Promoting their new range of trainers under the slogan "Not Made For Running, Great For kicking Asses". A funny campaign about how suitable the Diesels trainers are if you're ever in need of kicking someone's arse, but it makes sure to tell and show the public at the end of their online viral, that their trainers are not made for running, i suppose this would be useful if you ever happen to kick someone that decides to retaliate. The campaign follows the popular "Stupid" campaign, and the reason that Diesel's new range of trainers has nothing to do with running is "because you run when you're scared. Scared of getting fat. or being late, or that something bad will happen to you. Diesel is different. Diesel is stupid and stupid doesn't run from anything". 

They have an interactive activity on their website dedicated to the various styles of the new trainers and kickable characters all awaiting an ass kicking. The campaign also features many video clips of 'asses' being kicked as well as print work which have been used for posters, one of which features 'The Ass- Kicking Machine'. I found this innovative in the sense that i have not seen a campaign to use a form on assault to advertise their trainers. The outcome made me laugh, and a bonus being able to watch various people being kicked all by very stylish shoes.