'Blob'

Agency: Colenzo BBDDO, Auckland
Client: New Zealand Breast Cancer Foundation
Executive Creative Director: Nick Worthington

This breast cancer awareness ad aims to encourage people to book a mammogram, through statements attempting to give the audience a reality check of "the longer you wait to act bigger the problem becomes", compared to the majority of breast cancer awareness ads this one shows the audience a literal interpretation of how big the 'problem' can become; through the slow growth of the grossly expanding pink blob taking over the suburban home.

 A clever interpretation of the 1950's "The Blob', the agency has used the concept and blocked sidewalks of Auckland with various sizes of "bulbous, veiny street art tumors" (Animal, NYC). Successfully attracting the attention of passes by and also reminding them about the danger of undiagnosed breast cancer.
Ad aimed at all women specifically of the age 40 to 50 to be screened at least every two years if not every year.