Client: Woman's Aid
Director: Joe Wright
A collaboration between Woman's Aid and Grey London to launch a national domestic violence awareness campaign. Aimed at all woman living in a relationship subjected to domestic violence. This short film brings together a 50 strong film crew of Oscar and BAFTA winning director, cinematographers and designers, whom all donated their time to be part of the campaign, as did actress Keira Knightly.
The short film is staged to seem like everyone is watching a movie, as the scene unfolds the male actor becomes aggressive; actress kiera Knightly turns to talk to the camera/audience "sorry we didn't agree to that, that wasn't in the script", as she is slapped to the floor her attempt to shout for help fails as camera zooms out and the film set appears in surreal mix between fantasy and reality. Grey's tagline fittingly asks "isn't it time someone called cut?".
The was shown throughout cinemas in the UK during 2009.
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