The Size Issue

Creative Director: Stephen Gan
Photographer: Solve Sundsbo
Client: V Magazine

I don't think this is a campaign as such as there is nothing new being advertised or raised in 'The Size Issue', but rather an attempt to include every size female from the petite 100 pounds Dakota Fanning to the 250 pound actress Gabourey Sidibe. Rather than this being the usual attempt to force magazines and designers to use 'plus size models' i feel V Magazine has chosen to embrace their curves and show that they too can offer the same as a size 0 model.

The photo shoot above is a way that V Magazine has chosen to show that skinny models and larger models are capable of wearing the same style clothing and looking each fabulous on their own.
Not only is this innovative in the sense that they have used the plus size models for simply fashion purposes, but V Magazine is one of the first well known magazines to have used a plus size female on the front cover of their magazine.