Woman's Aid: Cut

Advertising Agency: Grey London
Client: Woman's Aid
Director: Joe Wright
A collaboration between Woman's Aid and Grey London to launch a national domestic violence awareness campaign. Aimed at all woman living in a relationship subjected to domestic violence. This short film brings together a 50 strong film crew of Oscar and BAFTA winning director, cinematographers and designers, whom all donated their time to be part of the campaign, as did actress Keira Knightly.


The short film is staged to seem like everyone is watching a movie, as the scene unfolds the male actor becomes aggressive; actress kiera Knightly turns to talk to the camera/audience "sorry we didn't agree to that, that wasn't in the script", as she is slapped to the floor her attempt to shout for help fails as camera zooms out and the film set appears in surreal mix between fantasy and reality. Grey's tagline fittingly asks "isn't it time someone called cut?". 
The was shown throughout cinemas in the UK during 2009.

'Blob'

Agency: Colenzo BBDDO, Auckland
Client: New Zealand Breast Cancer Foundation
Executive Creative Director: Nick Worthington

This breast cancer awareness ad aims to encourage people to book a mammogram, through statements attempting to give the audience a reality check of "the longer you wait to act bigger the problem becomes", compared to the majority of breast cancer awareness ads this one shows the audience a literal interpretation of how big the 'problem' can become; through the slow growth of the grossly expanding pink blob taking over the suburban home.

 A clever interpretation of the 1950's "The Blob', the agency has used the concept and blocked sidewalks of Auckland with various sizes of "bulbous, veiny street art tumors" (Animal, NYC). Successfully attracting the attention of passes by and also reminding them about the danger of undiagnosed breast cancer.
Ad aimed at all women specifically of the age 40 to 50 to be screened at least every two years if not every year.

Geek Squad

Advertising Agency: Miami Ad School, Madrid, Spain
Art Director: Santiago Cosme
Copywriter: Victor Javier Blanco

A campaign to encourage people to call the Geek Squad before 'it gets nasty' as the strap line tells us. An attempt to show a visual interpretation of a potentially 'nasty' problem through the curse words. The art direction on the phrases have been cut off just at the right point, any sooner and the public is at risk of not understanding the phrase, any later...well that would just get 'nasty'. There's something about seeing curse words in public that makes me giggle like a child, very simple and gets the point across, but does leave the public questioning what exactly is it that they fix.

Carlton Draught

"Innnn Slooooooow Mooooooootionn"
Created by Advertising Agency Clemenger BBDO Melbourne, Australia
Executive Creative Director: Ant Keogh
Copy Writer Richard Williams

An advert made for Australian Tv, advertising Carlton Draught. Nice to see Carlton are still going strong with the ads, the copywrite on this one is pretty funny as they have replaced original lyrics to the tasteful piece of music "Nessa Dorma" with some hilarious lyrics fit for the pint drinking blokes at the pub "i want a Carlton Draught, Chips and lasagna" followed at the end by "blah blah blah blaaaahhhh blaaaahhhhh". You can't help but laugh as you watch the scene unfold in slow motion, filled with emotionally stunted and physically repellant drunks, from the man dancing and thrusting his pelvis to their pathetic attempt at parlor games and the painstaking wait as the glasses fall from the man's tray right on top of the table of females. All perfectly topped off with a moronic tagline, "Made From Beer". Not sure if this is the best way to portray a product, but its definitely realistic; which you have to give them kudos for.
I'd say this ad is aimed more towards the 35 to 50 year old pub goers, but in general terms it is aimed at anyone who is of the drinking age, and in Australia that 18.

Dove: Evolution

Parisian Love

Created by Googles in-house advertising agency Google Creative Lab, USA, (directed by Aaron Duffy) this has got to be one of the cutest ads iv seen, shown first during The Super Bowl, Google made a very rare television appearance to show the world how easy it easy to search for anything you want on their Google search engine. They have cleverly put together a 'Search Story' where you can see one American man's journey of finding love with a French woman in Paris. And via their Youtube Channel 'Search Stories' others have been able to create their own 'Search Story' for others to see.

What I like about this is that many people already know how helpful and fast Google is but for those who don't know, this shows how many services Google has to offer from search, maps, dictionary and Wikipedia. The audience gains clear benefit through product demonstration. Clear, simple, effective and entertaining...what more could one want! This fully engages the audience from the get go and the cutest bit has got to be when he types 'long distance relationship advice' and then erases it and types 'jobs in paris' aww!

Crash The Super Bowl

Crash The Super Bowl is a contest/campaign created by Doritos in which the general public can enter to win a $1,000,000 cash prize for first place, the public must make an advert for Doritos in what ever format or style they wish. 2010 was the 4th time Doritos had run this contest/campaign in an effort to bring forth the prospective copywriters, art directors, directors and producers. This years contest saw 4000 films submitted but only 6 finalists. The adverts are shown during America's famous sports championship The Superbowl, and people are encouraged to vote for their favourite ad with an incentive of 2 Superbowl tickets to be won by day if they vote. The votes are counted by USA Today Ad Meter.

Just by the sheer amount of money that is up for grabs I think anyone would be a fool not to enter, although guidelines restrict this competition to competitors in the USA. Damn! I really do love this idea, not only does the general public get the chance to showcase their copywriting and directing skills, but Doritos gets an amazing amount of publicity by having some of the most expensive television air time during The Super Bowl.

Here are a few of the ads that made it to the finals...the ones below actually made me laugh out loud.





http://www.crashthesuperbowl.com is the site where the public can find out everything they need to know about how to participate. Participants must be 18+, but the adverts and product are aimed at everyone who has access to a television and who can purchase the product.